Past Projects of WWWW
At World Wide Web Works (WWWW), we specialize in delivering innovative, data-driven solutions across a wide range of industries. Our projects showcase our expertise in product management, mobile apps, digital transformation, and cutting-edge Web3 technologies. Here are some key projects that reflect our commitment to excellence and our ability to drive measurable results.
1. Mobile App Development for Europe’s Largest Fashion eCommerce Platform
Client: Zalando
WWWW played a pivotal role as Senior Product Manager at Zalando, responsible for leading the development of the mobile app’s homepage and various user-facing features. Managing three cross-functional teams across iOS, Android, and Web platforms, WWWW created a seamless shopping experience for over 25 million monthly users. By implementing personalized recommendations and optimizing the homepage, 4W achieved double-digit growth in user engagement and conversions. This success was driven by continuous A/B testing, feature prioritization, and deep user behavior analysis.
2. AI-Driven News App for Media Start-Up
Client: NewSplitter
As the co-founder and Chief Product Officer of NewSplitter, WWWW led the development of an AI-powered news app aimed at improving the quality of news consumption by reducing filter bubbles and promoting balanced discussion. WWWW managed a diverse team of over 30 remote developers, UX designers, and marketing professionals, launching a fully functional MVP that incorporated AI-driven news summarization and user interaction features. Through 4W’s leadership, the app’s onboarding drop-off rate decreased by 60%, positioning NewSplitter for a 2024 launch and further growth in the media tech space.
3. Web3 and NFT Projects for Global Brands
Clients: MetaversePlus, NFT Brands Inc.
WWWW served as a strategic advisor and product manager for various high-profile NFT and Web3 projects. These included developing metaverse experiences for renowned brands such as Tropicana, Michelin, and Aéropostale. By overseeing the integration of blockchain technologies, community management, and the creation of tokenized experiences, WWWW led teams in delivering immersive digital worlds that attracted over 20,000 followers and built vibrant online communities. 4W’s expertise in Web3 technology enabled these brands to create innovative, future-forward marketing strategies that engaged both new and existing customers.
4. Product Management for B2B Cloud Marketplace
Client: B2B Marketplace Start-Up
WWWW was brought in to assist an early-stage B2B marketplace focused on cloud-based development. The role involved defining the product’s roadmap, gathering user data, and prioritizing features through the MVP process. 4W’s in-depth knowledge of Agile methodologies and data-driven approach to user research helped shape a scalable product vision. By conducting user interviews and market research, 4W identified the core features needed to align with business objectives and user expectations, laying the groundwork for a successful product launch.
5. Strategic Consulting for NFT and Blockchain Projects
Clients: Anthony Hopkins Memorabilia Project, MetaWorks
WWWW led the conceptualization and execution of NFT projects for major entertainment figures, including actor Anthony Hopkins. The work involved strategizing the digital collectible offering and managing marketing campaigns that built excitement and demand. These projects were part of larger Web3 ecosystems, where WWWW’s ability to merge creative storytelling with blockchain technology resulted in highly sought-after digital assets and memorable fan experiences. This project contributed to a new frontier in digital memorabilia, blending art and technology in a meaningful way.
6. eCommerce Platform Optimization for a Global Payment Provider
Client: Asknet Solutions
WWWW managed a comprehensive platform revamp for Asknet Solutions, a multinational B2B eCommerce company. The focus was on modernizing the platform’s backend infrastructure and optimizing its user-facing features. WWWW’s leadership in reconfiguring the legacy payment system enabled smaller businesses to leverage the platform, significantly broadening Asknet’s market reach. By improving the payment gateway and streamlining the customer onboarding process, 4W helped the platform see improved user retention and operational efficiency.
